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While Braniff is the newest line to reach the American market, it is not new by any stretch of the imagination.  WBCarroll TMIn 1907, a New Yorker, William Braniff Carroll, migrated to Mexico to assist in construction of the country's infrastructure.  While there he noticed a need for increased use of sanitary ware.  He marveled at the grandiose mansions that were being built, but they were lacking in the number of bathrooms.  He had an answer.  At the same time, he met his future wife in Guadalajara and married into the Urrea family.  At that point, they launched Urrea, manufacturer of plumbing valves and fixtures.

By 1942, the company was still small by today’s standards with 17 employees now headed by Don Raul Urrea.  After the war, Urrea entered into OEM supply agreements with the US companies, Indiana Brass and NIBCO.  In the 1950’s Urrea launched its faucet business in Mexico and was the first company to introduce ceramic cartridges to mixers.  By 1988, Urrea and NIBCO separated with the buyout of US investors and the Fourth generation assumed the helm in 1995 and earned ISO certification in 2000.

In 2011, Urrea expanded their portfolio by purchasing Orion and its manufacturing facility in Monterrey. Over the last ten years, Urrea renovated and expanded the plant.  It also has earned numerous worldwide awards and expanded their reach throughout the entire Western hemisphere including launching their US brand, Braniff in 2020.

URREAToday, Urrea commands numerous manufacturing facilities and distribution centers in Mexico and South America.  The Monterrey-based vitreous ceramic factory can produce 2+ million pieces per year under 1,600,000 square feet of plant area.  The plant runs 24 hours a day and feeds a mammoth 170,000 sq. ft. distribution center with 16 loading docks with a 20,000 pallet capacity.

Braniff has invested heavily with robotics and automation with high pressure casting lines, state-of-the-art kilns, automatic glazing machines, torque machines and more.  Backed by a ten year warranty and 2,300+ employees, come see the difference in service and quality.

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You can contact us in any number of ways.  But first off...

Hours of operation:

Mondays - Thursdays          7:00am   -    3:30pm

Fridays                               7:00am   -   3:00pm

Saturdays/Sundays             Closed

Our home office is located in Houston, Texas and in the Central Time Zone.  From time to time, we have inclement weather such as ice storms, hurricanes or rain storms that dump 54" in 48 hours.  We try our best to update our phone system should this occur.


Snail Mail: Alliance Manufacturer Representatives, Inc.

                P.O. Box 15356

                Houston, Texas 77220-5356

Personal Visit:


                 By appointment only!

                 Alliance Manufacturer Representatives, Inc.

                 709 N. Velasco St.

                 Houston, TX 77003

Training Facility

                 Regency Plaza

                 6464 Savoy Drive

                 8th Floor

                 Houston, TX 77036

Email to our General email box

If you still use a fax, ours still works at 281-579-9489

Telex, the last telex we received to STS HOUTX was Feb. 7, 1992, so we retired it thirty years ago.

Chat is available on our website

Our phone is 281-579-9400

Finally, an after ours form listed here.


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Direction to Home Office

ALL-Pro Products - Distribution Centers

North Texas


2025 Midway Road

Suite D

Carrollton, TX 75006

See Map






South Texas


709 N. Velasco Street

Houston, TX 77003

See Map





Home Office


6464 Savoy Dr.

Suite 250

Houston, TX 70036

See Map